AWARD 2019

Outline Application Guideline

There was an incident before the innovation.
DASSAI, which was born from an incident, will celebrate its 30th anniversary in 2020.
We always wonder if DASSAI should remain as it is. It has achieved the current status because of its ever-lasting changes.
We are looking for challenges that will bring the rebirth of DASSAI. For the future.

SAKURAI Hiroshi, DASSAI brewery

The DASSAI DESIGN AWARD started in 2018, We will mark the second year hosting the contest.
The Grand Prix winning design will be converted into the decoration box and label encasing “DASSAI 23 720ml”.
They will be sold at authorized dealers all over Japan in limited quantities.

We are looking forward for the designs from the creators with superior sense, who have innovative ideas that are free from established concepts.


Application period

From July 20 to 24:00, September 10, 2019.

Concept under design

Design of the decoration box and bottle label for “DASSAI 23 720ml”

Application requirements

Your gender, age, occupation, and nationality does not matter.
You can be a professional or amateur designer. Application by a group is also acceptable.
* However, we don’t accept application from a person under 20 years of age as of December 2019.

Procedure for application

See Application Procedure.

Announcement of the results

We will make announcement at the awards ceremony to be held in January 2020.

Matters to note.

  • The design shall be capable of being made into fancy boxes and labels, and is limited to the unpublished and original works of the applicant.
    We cannot accept a design that is considered to be the same as or similar to those that have been applied with or won in other contests.
  • If you are to participate in the contest with more than one design, make application for each of them.
  • The design you are to enter the contest with shall not infringe the rights and interests of third parties, such as copyright, portrait rights and trademark rights.
  • Your data for application should not exceed 100 MB.
  • We only accept the application on this website.
  • All rights regarding the design with which you make application (including the rights under Article 27 and Article 28 of the Copyright Act) will belong to DDA Operation Office at the time of application.
    You cannot exercise the author's personality rights.
  • ・We can accept a design even if it requires changes in the shape of the decoration box or bottle.



Concept under design

Design of the decoration box and bottle label for “DASSAI 23 720ml”

Items to submit

  • PDF file (100MB or less)
  • Idea underlying the design (Enter into the form)

We will guide you to the templates with the e-mail automatically returned to you at the time of your entry. Use the template downloaded from the indicated URL.

Matters to note.

  • Your design cannot extend into the gluing margin.
  • Product labels required at the time of sale are produced by the organizer at the time of sale.
  • The data is shown in 1/3 scale.
  • Save your design in AI file, and send us the data exported to PDF file of 100 MB or less.
  • Your entry will be completed only after you send us the PDF file by the uploader.
  • Hidden layers will not be output to PDF file or printed on paper.
  • Be sure to read Application Guideline.

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Application Procedure



Send applicant information from the entry form to get the URL via e-mail for downloading the materials.



Access the data uploader at the URL specified in the e-mail, and send your PDF file.

Accepted until 24:00, September 10.


Wait for the result.

Receive the e-mail notifying the completion of your entry, and save the entry ID until the announcement of the result in January 2020.


Grand Prix (One person)

Prize of 1,000,000 yen

Extra prize: Invitation to Dassaï Joël Robuchon (Paris)

The Grand Prix winning design will be converted into the decoration box and label encasing “DASSAI 23 720ml”.
They will be sold at authorized dealers all over.



Mr. SAKURAI Hiroshi

Mr. SAKURAI Hiroshi

Chairman of Asahi Shuzo Co., Ltd.

Born in 1950, in Shuto Town, Yamaguchi Prefecture (present Iwakuni City).
He graduated from Matsuyama University of Commerce (present Matsuyama University) in 1973. After learning and training in Nishinomiya Shuzo Co., Ltd. (present Nihonsakari Co., Ltd.), he joined Asahishuzo Co., Ltd. in 1976. However, he left the company from conflict with the predecessor, his father.
After his father's sudden death, he returned to the family business in 1984, and successfully reorganized the business centering on the development of "DASSAI" Junmai Daiginjo.
Seeking for the taste with a data-oriented manufacturing method without assigning a toji, chief sake brewer, he has received a global reputation.
He has been in the current positon since 2016.
In April 2018, he opened a store in Paris jointly with Mr. Joël Robuchon. A brewery is under construction in New York.

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